Wednesday, August 5, 2009

Creative Company - Book Review

Creative Company
By Andy Law
Originally Published by Orion, London, UK, 1998
Published by John Wiley & Sons, NYC 1999

St Lukes Communications website
An article about St Lukes From Fast Magazine : Issue 06 : December 1996

I realise this is a business book, but I really enjoyed it. I found it very interesting. This is about Andy Law, an Englishman, and how he created and founded a new advertising agency in London in the early 1990's.

He wanted a new kind of company - one where all the employees were owners and where they could all be partners instead of being told what to do and having no part in the decision making.

Andy and his partners called the company St Lukes after the patron saint of creative people. It is now called St Lukes communications.

St Lukes has gone on to break all kinds of records and to make unusual ads that are winning awards all over the world.

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